This poster represents lots of deaper meanings. For example there is a link between the skull in the background and the title 'CRYSTAL SKULL'. Also it is a low angle shot which gives the character a big, strong and powerful look.The clothes his wearing also has an effect as he is wearing old, worn out and adventurious clothes which makes him look like someone who is going to go and explore stuff.
The whip and the clenching of the fist makes it look like his ready for a fight which makes to movie look like its going to action-pack. The font of the main title (INDIANA JONES) has a family and comedy look which keeps the old fans from previous episode still interested so its not just a scary action pack movie but it's also a family movie.
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