Preliminary Task: Front Cover FINAL

Preliminary Task: Front Cover Texture Analysis

Denotation:
This magazine has a picture of Calvin Harris who has shade on and facing the cam. The image is a close-up shot of him showing mainly his shoulders and above. The background has a fading from white to grey, bottom left to top right which goes with the white blazer his wearing. The image covers mainly the half right of the magazine front cover. The Mast head is on top of the main image overlapping the top part of the head which makes it stands out a lot more. Around the image are the cover-lines which are in pink and black which goes really well the theme.Also colours of Calvin Harris' costume as the bright colours represents the 'Dance' music theme. The main cover-line which is 'Calvin Harris' is in the second biggest font. The bar-code, price and date is placed bottom right of the magazine.Masthead:
The masthead use on this magazine is 'Mixmag' and the font of the masthead is not formal and sort of teenage (young) like as well which would suit and stand out on a music magazine like this. This connotes young and modern. Also Mixmag is one of the famous 'Dance Music & clubbing' magazines so it goes well with the theme. Also 'Mixmag' tells the audience that the magazine is music based.

Character:
The cover photograph is a close up shot of a famous DJ, 'Calvin Harris'.

Composition:
He is posed in a very 'casual' way and dressed casual as well which gives the magazine a very casual, modern feeling.

Mise En Scene
Costume:
His clothing is a casual/formal wear that only modern day young people would wear with shades. This costume has been chosen specifically for this magazine as it would appeal to its target audience who are young, modern people who are into Dance music. The shades bring on the theme of 'Dance' music even more as if you look at the reflection of the shades, you will see speakers on the right,amplifiers and other DJ equipment on the left shade.

NVC:
His non verbal communication is also a casual look with just a simple pose and the mouth slightly open which could represent anyone.

Lighting:
The lighting is very simple and high key. The shadow cast on his right side could represent the sun going doing as most Dance music is link to clubbing and clubbing is something you would do in the evening.

Setting:
There is little setting but the bright white background could be part of the bright colour themes as anything to do with dance has bright flashing lights and his white blazer and bright fonts go well with the whole theme.

Cover-lines:
The main cover-line that relates to his photograph is 'They think I'm abit of a weirdo, Calvin Harris, A crash Course in dance superstardom'. This main cover-line cannotes that people dont really like they way he lives and how his so passionate about his dance music. This will appeal to the audience even more as the audience might also agree with this phrase and think people around do not agree with the type of music that they listen too. also, it says 'a crash course in a dance superstardom' which will get the audience thinking that it could represent a adventure or even journey. Aslo using the word 'superstormdom' is like saying that dance music is the future and is widely popular which would make the audience want to follow even more as they feel like they would be left out if they didnt follow. The other cover-lines are mainly based around raving, other DJs and questions that are asked by anyone which doesnt even have anything to with anything. This could show that Dance music could be anyone and it could be anything so it's also a way to keep the audience interested. Also the raving and DJ bits will keep proper dance fans updated with the dance world.

Target audience:
Considering all the points mention above, the most expected target would be people aged from 18 to 27 as the dance genre is based around modern and casual style and most people would be interested around that age male or female. As around this age they will have the opportunity to go to these raving, dance places and experience the events are opportunities that are mention within the magazine.

Preliminary Task: Front Cover & Contents Page Mock Ups

Preliminary Task: Front Cover Conventions Diagram